Brand Advocacy Matters

If I told you that you as a person have a "brand" would you believe me? Would you also believe me if I told you that everyone you know is a customer of your brand? According to the Meriam-Webster Dictionary, a customer is: One that purchases a commodity or service…

Factual Comparison of Developer Libraries

When I say "comparing libs" I mean apples-to-apples which means the following is a perfect list that you can use to factually check if a library meets your needs: Assess a library based on you/your company's long-term goals. Make sure those goals are clearly defined. Addresses factual differences as…

Tony Tiger Developers

How Testing Makes a Good Developer...Great! If you're a developer, I'm sure you're like me and want to be a GREAT developer. That led me to begin thinking about what the difference between a good and a great developer really is. When I boiled it all down the code…

Compost Development

We've all heard of Agile development, and Waterfall development, and now "LEAN" development is starting to gain a foothold. While speaking with a co-worker I believe we identified a new development approach which tends to happen at the enterprise level...COMPOST DEVELOPMENT. So what is Compost Development? Simply spoken, it…

Flight RAD

The better part of the past three (3) years of my life have been aligned to creating enterprise-class applications and tooling to simplify customer-developer adoptions of the ExactTarget technologies. In that time I've learned: Communicating with customers well in advance of releases and providing them a usable path-forward prior to…

Digital Marketing and Real Customer Relationships

What is the effectiveness of gaining an audience in Twitter, how does it relates to digital marketing and real customer relationships? Using eSurance and their recent digital marketing CTA (Call To Action) after the NFL championship game we'll call it "SuperB owl" (thanks to @eriksowa for the name since the…